Is Your Pricing Out of Sync With Your Growth?
Philosophers have told us.
Musicians keep singing about it.
And our own lived experience confirms it:
“The only constant is change.”
Still, embracing change isn’t always easy — even when we’re the ones who set it in motion.
Last week, I shared how this fast-moving summer has been all about revamping my business’ back-end operations and giving Pricing Made Human® a glow-up.
In the middle of all that, one question kept circling in my head:
“What needs to evolve as you grow?”
Because here’s the truth — growth rarely sticks if we’re unwilling to change and do things (or think) differently.
It’s like the principle behind decluttering: you can’t create space if you won’t let things go.
Which makes me wonder…what do you and I tend to cling to when we’re in that liminal space between “now” and “there?”
And, since pricing has been top of mind for me lately, I’ll take it one step further:
What happens when your pricing lags behind your vision, capacity, or the value of your offer?
Growth Isn’t Just External
When we think about growth, we often picture the external wins — more clients, higher revenue, bigger stages, better systems.
But growth also happens inside:
A clearer sense of what you will and will not say “yes” to.
Stronger boundaries with clients, colleagues, and even yourself.
A deeper trust in your skills, instincts, and judgment.
The confidence to make decisions faster — and stick to them.
This internal growth often precedes the external growth. And yet, it’s the internal work that’s the most invisible — and the easiest to undervalue when it comes time to set or change our prices.
When Your Price No Longer Fits Your Growth
Your pricing can become “stuck” for many reasons:
You haven't revisited it in a while.
You’re still pricing for the person you used to be, not the person you’ve become - and the new goals and desires you have.
You’re afraid that raising prices will push people away — even though your capacity, expertise, and the value you offer have expanded.
When that happens, your price stops reflecting the “current” you.
It stops keeping pace with your evolution.
When your pricing lags, it’s not just about money — it’s about alignment.
And that’s a problem — because pricing isn’t just a math equation. It’s a mirror.
A mirror of:
How you value your expertise and brilliance.
How you choose to work.
How you want to be positioned in the market.
When your price no longer fits, it’s like wearing shoes that are one size too small…and uncomfortable. Sure, you can keep walking in them…but would you want to?
Especially since you have options, including the power to choose.
Bringing Your Price Into Alignment With Your Growth
For me, this means regularly asking:
Does my pricing reflect my current capacity, skills, and expertise — or is it still anchored to my past levels of capacity, skills, and expertise?
Does my pricing support the business I’m building — not just the business I have now? (Oof…far too many of us go astray with this one.)
Does my pricing acknowledge the internal growth I’ve done, as much as the external results I deliver?
These are the kinds of questions we’ll explore in the upcoming Pricing Made Human® experience in September.
It’s designed for high-earning entrepreneurs who want to look at pricing through both a strategic and a deeply human lens.
We’ll talk about the turning points that make old pricing models feel too tight. The emotional resistance that shows up when you raise your rates. And how to price in a way that reflects not just what you do, but who you’re becoming.
Because growth — internal and external — should change more than your workload.
It should change your pricing, too.
Ready to explore this for yourself? Join me here.
In the meantime, here’s to noticing when your shoes (or your price) no longer fit…and be willing to change them.
About Jacquette
I love to ask questions and spark aha moments. I love to talk about why success with money is about more than just the numbers, and how the cultural impact on the intersection of money, business, and life matters–A LOT! And, I really hope I help people feel seen, heard, and not judged—especially since money is emotional and personal.
