With a New Economy Comes a New Financial Reality

Do you know what a chief financial officer (CFO) does? Here’s why I ask:

No one – and I do mean no one – has ever said to me, “Jacquette, I want you to teach me how to be a better chief financial officer (CFO).”

Yet, when it comes to your personal finances, being your own CFO is exactly the role you need to assume.

You as CFO is not an option – it’s a must!

I don’t just say this because I’m a financial geek and I want you to become one, too.

I say it because “you as CFO” is a financial reality that I believe:

  • You may be resisting and ignoring – thinking it’s a fad or the latest marketing hype by the financial services industry.
  • You might misunderstand – thinking the responsibilities of the CFO role are all about crunching numbers.
  • You may be minimizing – thinking the need to don your CFO hat is not really necessary. After all, the economy and employment landscape will eventually get back to the way things were pre-2008 (or the Great Recession), right?!

When the job you have isn’t the one you want

Do-it-yourself personal finance is nothing new. Truth is, you’ve been doing some aspects of this ever since the very first time you got an allowance or got paid for your very first job.

However, the new economy, which makes entrepreneurs of us all, calls for a more expanded vision of what do-it-yourself personal finance looks like in terms of the actions you take, decisions you make, and your level of engagement.

  • That means being a financial leader in ways you may not have envisioned.
  • That means being more proactive and less passive.
  • That means looking beyond the numbers and being more curious about the story the numbers are telling.
  • That means performing some analysis; doing some forecasting; creating some reports, etc.
  • That means having a process to turn information into insight and using said to formulate a strategy.
  • That means recognizing that you don’t really manage money as much as you manage your choices.
  • That means recognizing that money isn’t one-dimensional – even though we all tend to talk about it as if it is.
  • That means making time to manage your money.
  • That means being accountable for your decisions, but not feeling like you need to make them alone.
  • That means recognizing that there are few money choices you can make that don’t affect all aspects of your life…and vice versa.
  • That means embracing a role you didn’t expect to have.

CFO of You, Inc.

I know, I know — it sucks when the job you have isn’t the one you want. Or, when you feel ill-prepared for the task at hand.

You knew adulthood came with the responsibility of managing your money and your financial choices. But to this degree…hmmm???

Nope. You as CFO is not a fad and it’s not marketing hype; it’s your new reality.

Just consider the plethora of consumer-based online tools and applications and websites geared toward helping you connect with and leverage your financial power.

Crunching numbers is one aspect of what a chief financial officer does. But so is being creative and anticipating the future you want and the future that might be, along with planning for multiple outcomes.

“Jacquette was able to help me look past the basic dollars and cents, to see the thought patterns that were driving my spending choices. The tailored financial action plan she delivered was realistic and easy to follow, moving me towards my goals.” Aduke Thelwell

Would you like to experience results similar to Aduke’s? Would you like support managing your CFO role fully and more completely? Become a member of the Financial Intimacy Lounge. The Charter Member rate of $47 a month expires on April 30th.

Helping you don your CFO hat with greater confidence is one of the ways I can help you get more from your money and for your life. Working with you inside the membership is one of the ways I can make your CFO role less overwhelming and a heck of a ot more fun!

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